WHO’S THERE?

Nok Nok is a London based luxury fashion brand that champions individuality, rebellion, and craftsmanship built to last. Every collection is rooted in subcultural energy from rock ’n’ roll and punk and translated through a high-end lens of Italian and Spanish artisanal production.

Designed to stand out, not blend in, our boots, denim, and outerwear embody a bold spirit while upholding uncompromising standards of quality and longevity. Each piece is made to be lived in, to carry stories, and to endure far beyond passing trends.

Nok Nok is more than a label: it’s a platform for music, culture, and individuality. Whether on stage, on the streets, or in the chaos of nightlife, Nok Nok stands as a symbol of freedom, rebellion, and high-end craftsmanship.

CRAFTED WITH CARE, WORN WITH ATTITUDE

At Nok Nok, quality isn’t a choice — it’s our foundation. Every detail, from fabric to finishing, is sourced and crafted with uncompromising precision. We work exclusively with select factories and specialist laundries in Italy, Spain, and beyond, building long standing partnerships that uphold our standards of artistry and durability. The result: pieces that don’t just look bold they’re built to last, carrying the spirit of rebellion with the refinement of true craftsmanship.

INDIVIDUALITY IS OUR ONLY RULE

At Nok Nok, fashion is more than style — it’s self expression without compromise. Our pieces aren’t made to blend in; they’re designed to make you stand out with edge and individuality. Many of our designs are hand customised and finished by artisans, giving each item its own character and ensuring no two looks are ever the same.

MEET THE FOUNDER

At the heart of Nok Nok is Angel Nokonoko, known to many as Mr. Nok Nok a designer and DJ whose world moves to the sound of rock riffs and late night chaos. Born in Ibiza, Angel grew up in the island’s electrifying nightlife, where freedom, music, and style collided until sunrise. That spirit of hedonism and individuality fuels everything he creates.

London gave Angel his edge. Immersed in the city’s raw punk and rock scenes, he transformed rebellion into craft, shaping a label that celebrates attitude as much as artistry. When he’s not designing, Angel is behind the decks at some of London’s coolest rock bars — keeping Nok Nok connected to the music, the culture, and the energy that built it.

For Angel, Nok Nok isn’t just fashion. It’s a stage, a soundtrack, and a statement — crafted for those who live loud, look bold, and refuse to blend in.

MADE IN ITALY

SUSTAINABLE & ETHICAL

At Nok Nok, sustainability is more than a commitment — it’s a responsibility. Our approach is rooted in craftsmanship, quality, and longevity, creating pieces designed to be worn, lived in, and passed down.

We use organic cottons in our denim and work with chemical-free finishes for trims and treatments, reducing environmental impact without compromising style. We also incorporate upcycled materials into select collections, turning waste into statement pieces that carry both individuality and purpose.

For us, sustainability is not about following trends — it’s about ensuring that every Nok Nok piece is built responsibly, with respect for people, craft, and the planet.

INSPIRED BY ROCK. FORGED IN REBELLION

Our collections draw from the icons who tore up the stage and rewrote the rules. Fueled by Ibiza’s hedonistic nightlife and the raw clash of London’s punk and rock subcultures, Nok Nok fuses bold energy with uncompromising edge — creating pieces that live loud and stand unapologetically apart.